Support & Operations
Go-To-Market insurance strategy for Office Depot
About the client:
Office Depot Europe is one of the largest resellers of workplace products and services in Europe with around 6,000 associates and two main trading brands: Office Depot and Viking.
The company is private equity backed and wanted to widen its business strategy beyond offering office supplies, to become a leading supplier of office services and solutions to its European client base of over 1.2 million small and mid-sized companies. The business trades via its online channel, mail order service, and call centres.
About the project:
Office Depot Europe connected with Quotall to develop their go-to-market strategy to sell small business insurance to their client base of over 1.2 million small and mid-sized companies.
We started the project with an extensive research program to assess the appetite of the Office Depot and Viking client bases to buy insurance products and services. The positive research findings led to the development of a business plan for the insurance initiative, and the business’ initial entry into the market began in the UK for the Viking brand (where Viking has over 325,000 SME customers) in 2018.
“Since our initial engagement with Quotall we have been consistently impressed with the level of service they have provided and the industry and systems knowledge that they bring. Without their knowledge and contacts, we would not have been able to make the progress we have with this important initiative. We anticipate a successful initial trading period and the extension of our partnership in line with our ambitions.”
Morten Severon (Sr. Marketing Director Europe)
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