Over 85% of car insurance purchases involve an online search – typically involving aggregators and non advised sales. So how does TEn broker network start up MyFirstUK.com hope to compete? By investing in digital with Quotall Marketing.
MyFirstUK founders James Noble and George Abbott recognize that consumer buying behavior is only going one way – online. More than 90% of 16-24 year olds now own a smart phone. And that’s where the inspiration for the business was born, as MD James Noble explains:
“We could see a gap in the market for a broker working digitally in the young driver space. They use technology to socialize as well as well as make purchases – but most admit they are confused by policy wordings and the sheer volume of choice. As brokers, we feel we can tap into the market on-line, then provide much needed guidance and advice.”
Quotall Marketing’s development of the mobile optimised MyFirstUK website, is now being augmented by an ongoing digital strategy aimed at driving visibility.
Simon Ball, Managing Director at Quotall commented:
“We are delighted to be working with MyFirst UK and TEn. Their business represents the next InsurTech generation of digital savvy individuals entering the insurance industry and recognise that a highly optimised online presence is essential for differentiation and client identification.
James Noble from MyFirstUK commented:
“Aimed at 17-25 years olds, our business need’s a strong digital brand and online presence. We needed a partner that understood both digital and insurance – particularly within the regulatory framework. Quotall Marketing stood out head and shoulders above the competition in this respect.”