A digital change programme for BJP Insurance Brokers

About the client:

BJP are a large, independent insurance broker based in Wokingham, and have been in business for nearly 20 years.

The business is in control of £30m of premium and prides itself on an extensive client base that spans large corporates, small businesses and private individuals.

BJP recognised that the way to find and engage with new clients is changing. Digital services and the web are becoming the de facto tool for insurance research, and is now the primary facility used to find an insurance partner.

This change represented both a challenge and an opportunity for BJP and they recognised that to be able to grow and increase market share, they needed to become a digital, multi-channel Broker, changing many of their working practices.

About the project:

Our relationship with BJB started tactically by operating their Pay Per Click (PPC) campaigns. The relationship quickly developed into a strategic partnership where we were tasked withleading the Digital Change Programme covering a wide range of disciplines including:

• Brand research and refresh activities designed to ensure the proposition is relevant to the wider customer demographic
• A complete web estate refresh to deliver maximum relevance and visibility for new and existing customers
• Insurer markets review to confirm that the product mix is relevant (with e-trading a key influencing factor in respect of partner selection)
• Implementation of e-trading for products and services where relevant

This project was the first of many schemes using the Quotall platform for e-trade.

Since launch, our team (and systems) have become a key part of BJB’s strategic plans.